Senior Government Lead, Canada, LinkedIn Marketing Solutions, LinkedIn
Jennifer Urbanski has been leading the Government vertical in Canada for LinkedIn Marketing Solutions for 3 years. In this role, Jennifer works with Federal and Provincial Departments and Ministries as well as Canada’s largest Crown Corporations and Economic Development organizations, to develop best-in-class digital strategies. She has also helped to shape the strategy for LinkedIn’s government business globally and works closely with international offices to share success stories and key learnings.
Jennifer also acts as LinkedIn Canada’s “unofficial” Government Relations representative working with party leaders and public servants to build their professional brand on LinkedIn and create effective content. Some of her high profile projects include helping Prime Minister Justin Trudeau become an Influencer on LinkedIn and grow to over 2M followers in only one year.